Apple iPhones

I think it comes down to three things.

1.manufacturing (hardware + software development)
2.marketing
3.I+D

I think that there was a paper researching apple's real margin, considering only manufacturing, they are netting around 67% of the cost as revenue, but considering their expensive marketing campaigns and the fact that they test a lot of random stuff in I+D they end up getting only 22% of the final price.

to be fair, I think that if you run a business via your phone and you need something reliable iPhone is the way to go. You don't need the $1500 iPhone 11 Pro Max 512GB Tim Apple Golden Exclusive edition, a basic iPhone 8 holds up pretty well and it's relatively cheap.