What advantage does cheating bring?

Personally, when someone is clearly cheating, and I don't mean "Oh! He's doing better than me, obv cheating" it is simply fun to harness the ability to shut down someone who thinks they'd get a quick W from using cheats. However, I see the other side sometimes. When the game pisses you off, it's a game you don't like, etc, sometimes it feels good to go ahead and piss some kids off. Lol