How do you get players in your DarkRP server?

Hey, I run a DarkRP server and I was wondering, how the hell do you get more players? I mean, I know that most people join the servers with the most players at the top of the server list, but what if you don't have enough players or friends to get your server up the list? My server currently has a full rating since it has low ping and is authenticated, but still, no one joins.