If I'd have to guess is because mostly its the deep voice, this brings the uniqueness to his appearance, his lyrics can be sometimes equivalent to an average rapper but the flow and delivery is just, smooth and this is what makes him so unique unlike the others, it did also have a huge impact on the UK Drill scene although Pop Smoke's Producer, 808Melo had the beat produced to other UK artist but seems like Pop Smoke tops it all due to his voice & lyricism
