Why IPhones will always be on top

Apple is the iPhone company, you're going to see a lot of tech pundits spewing doom and gloom over the next few days now that Apple's most important, profitable product is no longer growing the way it used to.

But the iPhone is far from in trouble.

Unless smartphones are suddenly replaced overnight by some magical new technology, the iPhone has a long, successful life ahead of it. It's not because of superior hardware. (Plenty of other phone makers have devices that can match the iPhone's specs.) It's not because of superior design. (I actually think Samsung leapfrogged Apple in design with last year's Galaxy S6 Edge.)

It's because of iOS.