Apple or Samsung?

I've owned 3-4 Apple phones and roughly the same number of Samsung/Android phones. I can confidently say that most of the hype over Apple v.s. Android is quite needless. Comparable phones more-or-less operate in a similar manner -- regardless of the operating system or design choice of the hardware. It mainly comes down to a decision in preference.

I personally like Apple products because of the ecosystem and minimal design. My watch, earbuds, phone, laptop, and other devices are capable of communicating with each other, which makes for a great experience. It also seems that Apple is very simple in the fact that they limit customizability and give a more "consistent" experience. This is a huge negative for many, but I generally like it -- it gives me less to worry about.