the best full-length anime movie?

Madoka Rebellion is probably the perfect movie in terms of plot, character-writing, theme exploration, and artistic expression. It's so beautiful and there is so much beneath the surface to decipher and with every rewatch you get something new to ponder over. The ending hits me hard no matter how many times I've experienced it. On the other end of the spectrum, Kiki's Delivery Service is the most enjoyable and comforting movie for me.