The best graphic design is informative, engaging, and accessible, empowering the people who interact with it.
The work of graphic design facilitates peoples interaction with information through digital and physical interfaces. Graphic designers envision the brands, interfaces, artifacts, typography, and messages they create as parts of larger systems, effectively representing and communicating networks of services, experiences, and products. They employ user experience design methods (UX) to ensure that software, websites, print media, and environments improve individuals lives. The best graphic design is informative, engaging, and accessible, empowering the people who interact with it.
