I can certainly explain some reasons why TikTok is popular and why it has advantages for both individuals and businesses. For individuals, TikTok offers a fun and creative platform to share short-form videos with a large and diverse audience. The app is designed for users to easily create and edit videos using a wide range of tools and features, including music, filters, and special effects. TikTok's algorithm is designed to personalize content for each user, making it easier for people to discover content that they'll enjoy. This keeps users engaged and encourages them to spend more time on the app. For businesses, TikTok offers a unique opportunity to reach and engage with a younger and largely untapped audience. The platform is especially popular among Gen Z and millennial users, who are highly coveted by marketers due to their spending power and influence over purchasing decisions. TikTok also provides businesses with various advertising options, including in-feed videos, branded effects, and sponsored hashtags, which can help to increase brand awareness and drive traffic and sales. If you need more, you can always apply to SocCeleb, which will help you gain views, followers, and likes in a matter of time.