TikTok rolled out new AI tools for filters last month

That’s because, in fact, the face they’re touching isn’t really their own. It’s the result of an unusually impressive new face filter called “Bold Glamour” that’s been sweeping the app, with swaths of users filming their reactions to how believably it alters their appearance, be it with fascination, delight, or outright horror. And press coverage of the filter has been truly wild, with headlines referring to the filter as “psychological warfare” and “terrifying.”