for the color - "C-" I really cant stand the color brown/brownish orange unless there was a vivid color in the foreground which can complement it very well. for design construction - "C-" - I get the play on words that go into the visual concept. I however do not like that brain imagery that was used. At first glance I thought I was looking at some sort of fungus. Even when I got that it was a brain, I still have to convince myself that a brain is what im looking at. for font choice and display - "B+" for this design the font is really where my appeal comes from. I love the choice of font and the structure of it The fact that the font makes about 65% of this design is what would make me consider buying this product.
so to finalize my review coming from a consumers stand point. I would spend no more than $15 for this design on a product.