How to optimize search results for specific search

Fully agree. Google of the past twenty or so odd years was the best search period. No one else even came close until reddit started answering peoples real questions and intent with tips. As an SEO and someone who spends a lot of their time at work on Google, this is the worst the search results have ever been. They aren't helpful, they are manipulated by bad thin content, and all roads of traffic lead to Google Ads and paying for tons of data that may or may not work so Google profits from it.