How did NulledBB get so popular?

Well, the amazing community with it but then we got hit with a massive load of traffic due to LeakForums closing their Leaked sub-section down. Just alot of members recommending it to their friends and people just googling around i'm guessing. I personally would say there isn't much point creating you're own NulledBB because this has everything you need. Why make your own? All you'd really be looking for there is power. You can't "recreate" this community, we're 100% one of a kind.