What brands are you die hard loyal to?

I'm never opposed to switching brands when circumstances change... blanket/blind loyalty just encourages companies to rest on the laurels and/or milk their customers for $ (Apple comes to mind here)...

But some brands I'm fairly loyal to:

Sennheiser for headphones
Technics for DJ turntables (SL-1200's)
Pioneer for DJ mixers (although I'd also say they're a bit overpriced)
Shure for live vocal microphones (SM58)