How are servers like Icefuse popular?

So heres a few reasons why servers are popular.

1) They have been up for years, I have seen servers last a month and go down instantly it takes AGES to build a solid community so keep your server for 1 - 2 years and enjoy it.
2) Their developers know what their doing, Most servers have 0 clue what their doing as I said before will shut down in a month.
3) Their staff are active and actually mature, Most servers get as many staff as they can to get their playerbase up but this is stupid as they wont do their job correctly.
4) Their unique, If you have a unique server that works correctly and works well together, It will make people want to stay and play.

Most servers (starwarsrp) do 1 event every few days, This will make the server VERY VERY boring so try to do an event everyday maybe 2 - 3 events per day.