Do you guys like the new Iphone xs ?

This strategy with making a new iPhone every year without a proper / significant upgrade is becoming abusive. Plus I don't believe there are so many sales as they advertise, it's too much competition nowadays. The political lobby they have offers them the strains to compensate the market position with untruth facts advertising - Here I'm referring to the fact that most people buy apple product because they hear most people have it or based on the "enormous " sales they hear apple did. Apple market strategy is very complex and full of deception.