This is definitely all personal preferenced, or user-based oriented. Snapchat is still quite huge in the stock market, let alone quite an active base, it's just not something you would always hear about like Instagram and Twitter since they are very much more marketable. Just check the stock market, and you would see exactly what I mean. But as many have stated before me, it's either dying to one due to the widely used Instagram, even can say as it share some of the same features snapchat have incorporated but still snapchat have its perks.