Looks good for a concept design however there are a few major issues. All of the white glare effects used cause an issue in contrast with your graphics and color scheme. The white on white is blinding in all honesty and could quickly turn away any potential customers who are sensitive to bright colors such as these on a digital screen. The font choice is good, but the switches between white and black again create contrast issues. You may consider changing the wood out for something a little more modern such as a blue/grey/black gradient with a textured base.
Overall good, I'd say 6/10. Just needs some revising.