What company has lost their way?

Personally I feel like Apple has lost their touch. They used to be so innovative and so unique, creating amazing things. Now I feel like most things are newer models and replicas, with a smidge of upgrades. They do still make some good things, prices are crazy, but most companies are now, can't blame them. Though I still believe their cameras are superior, and I love them, even though I've always owned a Samsung, only an iPhone for a year or so. Though if I had to go for a camera, I'd have to get a Leika one, they are far advanced and much better than anything else, in my personal opinion.