Your opinion on phone brands?

What is your opinion at the current phone brands? (Apple, Samsung, Google, LG, etc)

I currently use a Google Pixel 2 which isn't really the greatest phone actually it's CPU is a bit under down and not what I would say industry standard. Samsung has been killing it though with a somewhat liquid cooled phone (Galaxy Note9) which is mostly why I might get a note9 in the future. However Apple I never really liked it because of how it's OS is designed, it's very limited and closed off unlike Android which has much more of a customization features and more open.