What tips do you have for SEO

Focus your content on building "linkable assets" (Not a term I invented).

Meaning, you need to heavily focus your articles on building content higher authoritative sites would love to link to.

Articles based on research, definitive guides, ultimate guides, step-by-step stuff are perfect for this.

These types of articles are the ones that gain the most amount of links from authority sites and, they earn those NATURALLY (This is what Google loves!)