How to optimize Facebook Ads - Postfunnel

Facebook Advertising Strategies from 30+ Experts to Optimize Your Campaigns
Facebook ads arent for the faint of heart. Thats why weve prepared a comprehensive e-book with 30+ leading marketers to optimize your entire funnel
Aaron Orendorff
April 24 2018
What the trends all predicted, the data now confirms.
2017 was the year digital ad spend finally outpaced television, $209 billion (41%) to $178 billion (35%) worldwide:

But its not as though online advertising is a democracy. Towering above all other outlets, stand two giants: Google and Facebook. Unfortunately, while ebooks, white papers, and reports abound on how to master Google advertising finding a reliable guide to Facebook advertising strategies is nearly impossible.
Why?
Two reasons
Number one: myths, half-truths, and outright lies are everywhere. Would-be gurus spin their tales about ?hacks and tips offering entire courses based on little more than one or two successful campaigns. Number two: by and large, the real experts stay silent quietly accumulating clients behind-the-scenes. Until now
To cut through the misinformation, I reached out to over 30 of the best. Some names youll certainly recognize. Some, you wont. And thats exactly as it should be.
What follows is a detailed, data-driven guide to creating and optimizing a complete Facebook Ads funnel.

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Over the next few weeks, well be revealing expert strategies for each stage of your Facebook Ads funnel:

• Top-of-the-funnel methods for targeting the right audience, creating ads, and automating engagement through Messenger chatbots.
  
• Middle-of-the-funnel strategies for retargeting, aligning your ads and landing pages, and scaling campaigns without killing your results.
  
• Bottom-of-the-funnel approaches for upselling, cross-selling, and of course retaining your current customers to increase lifetime value.
  

The line up of experts and insights is incredible:

1. Andrew Yaroshevsky
   
2. Avery Ratz
   
3. Bill Widmer
   
4. Brittany Krygowski
   
5. Chris Wiser
   
6. Daniel Daines-Hutt
   
7. Daniel Snow
   
8. Daniel Wallock
   
9. David Herrmann
   
10. Dennis Yu
    
11. Derric Haynie
    
12. Dmitriy Kachin
    
13. Goldie Chan
    
14. Gregory Ortiz
    
15. Jake M. Mehani
    
16. James Scherer
    
17. Jeremy Miller
    

1. Johnathan Dane
   
2. Joseph Lazukin
   
3. Josh Elizetxe
   
4. Josh Fechter
   
5. Kevin Hutto
   
6. Larry Kim
   
7. Logan Young
   
8. Maxwell Finn
   
9. Rachel Pedersen
   
10. Ross Simmonds
    
11. Ryan McKenzie
    
12. Ryan Turner
    
13. Sam Hurley
    
14. Shanelle Mullin
    
15. Sid Bharath
    
16. Tim Chard
    
17. Violeta Potter
    
18. Wilson Hung