What is Yandex!

While most of us are talking to Alexa or searching in Google for inquiries, thats not the case with the most significant Internet user in Europe Russia.

If you are trying to reach the Russian market via Google, then you are missing out big time. Even though Google is gaining popularity in Russia, the biggest search engine for many years remains Yandex with 2.6 billion visits monthly.
Yandex vs Google
Ironically Yandex stands for Yet Another Indexer even though it was the only search engine in Russia for many years. It was created specifically for the Russian market and to be fair; Google is not able to handle user intent due to the Russian alphabet, Cyrillic.
Dont blame Google alone. Russians themselves dont make much effort in learning English. Russia has the lowest English proficiency in Europe. So, if you do not have a website in Russian, you are not visible to a potential 110 million Internet users. While Yandex is quite similar to Google, it handles ranking differently.