What makes a great darkrp server to you?

Starting off, make sure your not over doing it with stuff other servers have try to be unique (events?) next things in order make sure you have clear and understandable rules. Active staff is always a +. just dont over do it on staff you dont want 5 moderators on to 1 player. Try to get alot of Zero's addons there amazing and will make your server feel alot more custom. Maybe visit other servers and take job ideas from them. Like "Master theif" or "Anonymous" ect.