How could we enforce real AI in gaming - using Amazon as trailblazer?

Honestly current state of affairs with ai is nothing but a tool. The way i see it - you can use ai to plug the holes in your world design. But never in your gameplay.

You use it as a tool - you feed it dataset, set its training model and let it shit out results that you want. The issue? it doesn't have any sort of creativity beyond the most mechanical application of it.
So naturally what you want is you want to apply it where it would make most sense.