Lots of server owners quit just because they aren't getting the activity they dreamed of. You have to be patient, and learning patience is your first step to success. If you can consistently work on your network for at least 4 months you'll be surprised how many dedicated players you rack up. Try advertising on top server listing sites and ask for reviews on gaming forums. Keep your server simple and noob-friendly. Listen to your players and take suggestions seriously. Host contests, make it fun!