How to get people on your server

maybe having clickbait server name like servername $500k start might work,like maybe like butting in that you have custom printers cars vip jobs or now hiring

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i mean me personally i join servers that have a longer name more then i join the server that is only ten characters long also if you make a steam group and have people join that and do events you might be able to get people to join back ladder on to get what ever the event reword is, and sorry if some of the stuff is misspelled i have dyslexia had to google that to find out how to spell that