About Kendrik Lamar...

I've been trying to get into him and like him since I've read about him in a Malcolm Gladwell book ('Blink', I believe the title was), since it sung his praises, but... I dunno. Every thing I listen to from him just isn't my thing. I just tried ELEMENT. and Alright. HUMBLE. was okay, I guess

Maybe I'm just not getting hit with the right songs, so does anyone have any suggestions?