Advice Needed marketing tools ?

Searching on the web and get more than 1000 marketing tools , but am confused , what to choose and use for my marketing ? email marketing or social media ?

I like to use influencer marketing... Usually cheap boosters just disappear if the fail to do what they had promised... That's unfortunate. Here's more info about influencers costs, I started using it recently and I find it pretty fair.

Social media is high between young people.
Almost no one proeram mail, and so choose a social network.

paying for advertising is pretty good. thats how to get ez impressions