How to optimize search results for specific search

Say I wanted to pay some company to optimize search results to reflect better results for my name. How does the company achieve this if it is not working for the search engine itself?

To enhance search results for your name, companies typically employ search engine optimization (SEO) strategies. This involves optimizing online content, such as personal websites, social media profiles, and articles, to align with relevant keywords related to your name. By creating high-quality, relevant content and ensuring proper use of metadata, backlinks, and other SEO techniques, the company aims to improve the visibility and ranking of positive information about you. While they can't directly control search engine algorithms, strategic optimization can influence how search engines interpret and display information related to your name.

Fully agree. Google of the past twenty or so odd years was the best search period. No one else even came close until reddit started answering peoples real questions and intent with tips. As an SEO and someone who spends a lot of their time at work on Google, this is the worst the search results have ever been. They aren't helpful, they are manipulated by bad thin content, and all roads of traffic lead to Google Ads and paying for tons of data that may or may not work so Google profits from it.

Thanks for these beautfiul informations brother