I don't see it going down any time soon, they can continue to take losses and still come out on top because they've eliminated the need for DVDs and box sets now. Look at how many people copy their business model, but how popular Netflix remains
they are creating debt by buying content. Its an investment that will most likely pay off. They also have a few other things hitting within the ast 3 years which added more debt but i can see them breaking even this year and continuing to close that debt gap over the next 5 years.
whats funny is, that hulu and directv now, types or anyother company's as it little cheaper then netflix.. to me, if it was me CEO with netflix i try to cut the cost, and try something new..