Part One: Introduction to ecommerce Chapters 1. Choosing products that are right for your store 2. Determining your market size 3. Identifying your target customer 4. Evaluating the competition 5. Making yourself unique among competitors 6. Understanding digital, physical and subscription products 7. Making yourself a niche expert 8. Laws, regulations and restrictions for your business & your products Part Two: Setting up Shopify 9. Where to Get Your Products 10. Choosing the right Shopify package 11. Shopify compared to other ecommerce platforms 12. Your initial setup 13. Adding your products to your store 14. Setting up your shipping 15. Customizing your payment solutions & taxes 16. Customizing your ecommerce website. Part Three: Making your Shopify store a success. 17. Other features & add-ons you can use with Shopify 18. Using Shopify's learning tools 19. Niche Marketing 20. Using social media effectively 21. Spotting and cashing in on trends 22. Holiday selling Conclusion to this Book
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