Looks nice and welcoming/comforting. Some things are badly readable, so maybe change the font or make it a bit bigger. Dark version would also be appreciated (I just flashbanged myself). Logo is cool, but not memorable and pretty long (Dont know if you designed it or not, but i think this opinion should be known). I get pretty long load times, but that may just be my internet. Also, i dont see the reason why people are able to register/login (Is it for remembering contact info for future purchases?, otherwise its pointless i think).
In general i like it. Its welcoming and warm feeling. Fits the products and the image. Good job.